Start running a profitable farm—without the burnout, chaos, or constant guessing.
A practical 5-year roadmap to build a resilient, purpose-driven farm business.
Pre-Order Now – $23.99Releases October 16, 2026 · New Society Publishers
You didn't start farming to work 80-hour weeks and still come up short.
Most farmers are working harder than ever—dawn-to-dark seasons, no real days off, a season plan that lives half in a notebook and half in their head. And at the end of the year, the numbers still don't add up. Decisions get made on instinct, crops get planted out of habit, and sales channels get chased because they're there, not because they fit.
The Profitable Farmer is the way off that treadmill. Julia Shanks and Dan Brisebois walk you through a strategic five-year planning process—grounded in real farm financials, honest capacity math, and the life you actually want—so every decision you make next season pushes the whole business forward instead of just keeping it alive.
"A plan isn't paperwork. It's the difference between farming on purpose and farming on adrenaline."
Four pillars of a farm that pays you back
Grounded Financials
Set real profit goals and build a schedule you can actually sustain.
Strategic Sales
Align your sales channels with what your farm can realistically produce.
Balanced Team
Hire and manage labor without burning out yourself or your crew.
Effective Production
Grow what sells and drop the "stupid crops" quietly draining your season.
Julia Shanks
Dan Brisebois
Build a farm that sustains you—not just your crops.
Available in three formats, so you can plan at the kitchen table or in the field.
- Paperback
- Web PDF
- EPUB
The Profitable Farmer: Strategic Business Planning for Profit, Purpose, and Quality of Life · Julia Shanks & Dan Brisebois · New Society Publishers · Releases October 16, 2026